The Southern Kenya-Northern Tanzania transboundary landscape is experiencing rapid environmental degradation from unsustainable food production, overgrazing and climate change. This project supports evidence-based, inclusive communications that promote sustainable land management practices, environmental restoration and climate change resilience.
Overview:
The Southern Kenya-Northern Tanzania transboundary landscape is experiencing rapid environmental degradation from unsustainable food production, overgrazing and climate change. This project supports evidence-based, inclusive communications that promote sustainable land management practices, environmental restoration and climate change resilience.
Rapid environmental degradation threatens globally significant biodiversity
The Southern Kenya-Northern Tanzania transboundary landscape is experiencing rapid environmental degradation. This landscape is globally significant for biodiversity and includes crucial wildlife movement corridors that connect the Mara, Amboseli (Kenya) and Kilimanjaro ecosystems (Tanzania) and provide important habitats for wildlife, including elephants, African wild dogs, lions, leopards and more.
The traditional semi-nomadic, communal land use patterns of Maasai pastoralists are increasingly under pressure due to changing land tenure systems, unsustainable food production practices, overgrazing, climate change, and weak local governance are leading to conflict over resources, ecosystem degradation, biodiversity loss and food insecurity.
Local communities could play an essential role in reversing degradation, but poor access to information and marginalisation reduce their ability to influence land governance decisions and take action.
Local radio stations could play a key role, but they need capacity. Journalists lacked sufficient knowledge, skills, and resources to engage with communities and local leaders about these issues.
Evidence-based communications to promote sustainable land management
This project is supporting evidence-based, inclusive communications and multistakeholder platforms that promote sustainable land management practices, resulting in more sustainable food-systems, restoration of habitats and increased climate change resilience across the Mara-Amboseli-Kilimanjaro landscape.
The project will support 100 media practitioners in learning about the effectiveness of different radio formats for behaviour change and action around food systems, environmental degradation and climate change adaptation and for wider application.
Four community radio stations will produce weekly content using different radio formats informed by research, offering diverse audiences content about issues that affect them; to spark discussion, challenge norms, and share practical, expert advice for solutions on sustainable food systems, environmental health and adaptation to a changing climate. The aim is to encourage listener groups to adopt new behaviours that support more sustainable and climate-resilient land management practices.
The inclusion of marginalised voices (women, young people and people with disabilities) in the program will support their greater participation in practical, replicable local solutions.
The radio stations are committed to producing content after the project ends.
Connect
WWF Tanzania
Location: Mara-Amboseli-Kilimanjaro landscape